“My Lies and Liaisons with Marilyn”
نویسندگان
چکیده
In this autobiographical/autofictional article, I analyze the representation of masculinity, an advertising poster for a new Finnish cigarette brand from 1990s recession, when man, “softie,” debuted under pressure traditional male model and twenty-first-century dudes lads. The posing in is homosexual, me. article ask whether gay could represent man early or only present him. examine picture with queer eye search inconsistencies distortions that break alternative interpretations to heteronormativity.
 Keywords: homosexuality, heteronormativity, advertising, representation, autofiction
 ”Valheeni ja viettelykseni Marilyn kanssa”: Downtown-miehen eli Marlboro-miehen suomalaisen manttelinperijän autofiktiivinen representaatio
 Analysoin autobiografisessa/autofiktiivisessä artikkelissani maskuliinisuuden representaatiota, uuden tupakkamerkin julistetta, lama-ajalta 1990-luvun alusta, jolloin uusi mies, ”pehmo”, debytoi perinteisen miehen mallin 2000-luvun äijien jätkien puristuksessa. Julisteessa poseeraava malli on homoseksuaali, minä. Artikkelissa kysyn, voisiko homo edustaa suomalaista miestä alussa vai vain esittää tätä. Tarkastelen kuvaa queerilla katseella etsien epäjohdonmukaisuuksia vääristymiä sen heteronormatiivisuudessa esitän sille vaihtoehtoisia tulkintoja.
 Avainsanat: homoseksuaalisuus, maskuliinisuus, heteronormatiivisuus, mainonta, representaatio, autofiktio
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ژورنال
عنوان ژورنال: SQS – Suomen Queer-tutkimuksen Seuran lehti
سال: 2022
ISSN: ['1796-5551']
DOI: https://doi.org/10.23980/sqs.125612